What is a QR Code?

QR Codes are two dimensional barcodes (datamatrix) that are designed to have it's contents decoded at a high speed.

The acronym QR is derived from the term Quick Response. The company Denso Wave originally spawned the term QR as the creator intended that such barcodes and their contents were to be decoded at high speed electronically.

QR Codes first hit mainstream when they were initially used for tracking parts by vehicle manufacturers. After a while, companies began to see the scope for where QR Codes could be used elsewhere within the world. The most commercial use for QR Codes is in the telecommunications industry where the mobile phone seems to be the biggest driver of their popularity.

Mobile Phones
With the technology of mobile phones constantly expanding, especially within mobile internet, QR Codes seemed the perfect solution to quickly and efficiently bring mobile phone users onto the mobile web. QR Codes can be used to store all kids of data including such data such as a URL (Universal Resource Locator) or as most people know them; web addresses. This then allowed offline publications such as:
  • Magazines
  • Papers
  • Business Cards
  • Buses
  • Signs
  • T-Shirts

Or basically any medium that can accept the print of a QR Code to advertise their online product which would then direct the user to the medium.

How They Work?
Take a mobile phone such as the iPhone; nearly every mobile phone has a digital camera in today’s world. The camera, along with decoding software can be used to capture a picture which the QR Code software decoder and then transform the data held with the QR Code to a meaningful action for the mobile phone:

  • Connect to your web site or mobile web site
  • View a video or product information
  • Dial a telephone number or save your contact information inside their phone
  • Promote special offers or contests

This can all be done within a matter of milliseconds making the transformation from a user’s mobile phone browser to the mobile web instantaneous.

For more information on integrating QR Codes into your marketing, call PIP at 901-763-3171 or contact us using the Contact page.


A QR Code can be placed virtually anywhere, and can give customers on the spot, instant information.
Using any camera-ready smartphone, the QR decoder software directs the user's internet ready smartphone to any number of destinations.
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